We print the internet on cotton.
1. How it started
Every graphic starts as a doodle and a line that has been living rent-free in our heads. We set the type properly and screen print it on a tee built to survive being worn four days a week.
2. The tee
Boxy fit, dropped shoulder, pre-shrunk. 240 GSM loopknit cotton, bio-washed. Nothing flimsy, and nothing that loses its shape after two washes.
3. Two hundred pieces
Two hundred pieces per graphic. Once they are gone, that joke retires. No restocks and no second runs — the drop is the drop.
4. Made in India
Designed, printed and packed in India. Every parcel is packed by hand.
5. What is next
Drop 02 is in the works. Join the list and you will hear about drop dates and restock alerts first.
Any other questions?
We reply within 24 hours on working days.