drop 01 liveno restock
for the emotionally online
Dress Like
Your Last
BRAINCELL.
Hinglish lines on 240 GSM cotton, made in limited runs. When a size sells out, that joke retires.
Shop the drop
drop 01 · autumn 2026
01 — the drop02 — 240 gsm loopknit03 — back print
The Drop
If you like it, take it. It will not be made again.
the idea
We print the internet on cotton.
Every graphic starts as a line that has been living rent-free in our heads — the kind of thing you say to a friend at 2am and then think about all week. We set the type properly and print it big across the back.
Relaxed unisex fit in 240 GSM loopknit cotton, bio-washed, with ringer trim at the collar and cuffs. Limited runs — when a size sells out, that joke retires.
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Available across India
Free shipping
On every order, across India
240 GSM cotton
Heavyweight loopknit, bio-washed